Why You Shouldn't Shy Away From Being a Group Leader
Dan Schawbel is the leading personal branding expert for immature professionals. Read full contour
People you know or take never met yet are googl'ing you lot. Let's confront information technology, yous're even google'ing yourself! At the end of 2007, the Pew Internet Research Team institute that 47% of people search for data about themselves online (Self-Googling), which was more than double five years ago. It's a pretty safety bet that percent has climbed to over 50 or lx% past this year.
Some people might can information technology ego-surfing, but it's actually a proficient practice to run across what results come upwards for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more nigh you. Hiring managers desire to see if you have a clean record in Google, which is your permanent record considering every move you make (yes even a blog comment) is stored there forever. Earlier I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the 2d date wouldn't have happened. Try doing it correct now and see what you get.
There is no hiding from Google!
Google keeps runway of merely near everything you practice on the cyberspace. Information technology patrols and captures your online beliefs, such as when you post on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more than. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete movie (almost similar an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children's children volition be able to notice out everything about you when they abound older. "Mom, expect what I just found out about Dad in Google." Your personal brand can't hibernate from Google. There is one major exception to this though.
Mutual names
If your name is common, such as Mike Smith, so it will be very difficult to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top x results, that may be achievable, if you lot either become very famous or work extremely difficult at building content each and every day for your entire life. At the age of sixty you might find out that Google changed their algorithm and you'll lose all that hard work. The point being is that you lot'll have to differentiate your name in order to rank high. I typically recommend you lot use your eye name or a nickname in this example. The worst example scenario is that you alter your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles nearly them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never stop upwardly on the elevation twenty results for their name unless you are Perez Hilton. If your proper noun is the aforementioned every bit a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 million), Lil Wayne (twoscore one thousand thousand) and other major celebrities. Personally, I don't have whatever friends with these names, but even with C-level celebrities, you don't stand up a chance. If y'all are stuck with a celebrity proper name, I propose that y'all build your make effectually an area of your expertise or interest and connect it to your brand proper noun.
Unique names
While growing up, you might have been made fun of people of your unique name considering it was "different." Although yous were ostracized and made fun of, correct now you get to express joy at everyone else! With a distinct name, you are able to easily manipulate the results for your proper noun on search engines. When you go to your high school reunion and see your friends, you lot'll get the last express mirth because yous tin exist visible and control perceptions, while they merely cannot. When you Google your proper name, whether you have results that reflect your brand, you'll see how hard information technology will exist to rank high for information technology or not. Depending on the competition, information technology may take yous a few days or a few months. Over time, if you work very hard, you lot'll ain the top ten results for your name.
In my next mail service, I'll talk nigh what you can do to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/why-you-shouldnt-shy-away-from-being-group-leader.html
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